A have a look at the rise of the meditation app Calm, downloaded by 100M+ customers and valued at $2B, which goals to make meditation simple, pleasant, and accessible (Annie Lowrey/The Atlantic)




Annie Lowrey / The Atlantic:

A have a look at the rise of the meditation app Calm, downloaded by 100M+ customers and valued at $2B, which goals to make meditation simple, pleasant, and accessible  —  cathedral-like mountain towers above me; a lake laps at my toes; sunshine distilled via pine needles warms my pores and skin.  Shut your eyes, a voice intones.





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