LONDON — Amazon introduced Tuesday that it’s planning to open its first-ever hair salon in East London because the e-commerce big continues to discover new traces of enterprise and promote a few of the gadgets it sells on its platform.
The Amazon Salon, described in a weblog put up, will probably be unfold over two flooring of a constructing in Spitalfields, a stylish district close to the Metropolis of London identified for its buying and eating places. Will probably be open seven days every week.
The 1,500 sq. foot area — lower than a five-minute stroll from Amazon’s U.Ok. headquarters, which has sufficient area for round 5,000 folks— will initially solely be open to Amazon staff. Members of the general public will be capable to make bookings in “the approaching weeks” by calling, emailing or visiting the salon.
The launch of the salon comes as many individuals within the U.Ok. are struggling to guide appointments for haircuts because of a backlog that has been brought on by the nation’s coronavirus lockdown. “In the meanwhile Londoners will take any appointment they’ll get,” stated London-based enterprise capitalist Simon Menashy.
Amazon, which is but to launch a value listing, stated it can use the Amazon Salon to attempt quite a few new applied sciences. It gave business publication Retail Week a preview forward of the official announcement.
Augmented actuality expertise will enable prospects to see what they appear to be with completely different coloured hair, for instance.
Elsewhere, new “point-and-learn” expertise will enable prospects to level at a product within the salon and think about data on a show display screen. In the event that they want to order the merchandise then they’ll scan a QR code that may take them to a product web page on Amazon.co.uk.
Amazon stated it can additionally give prospects one in all its Hearth tablets to make use of throughout their appointment.
“We have now designed this salon for patrons to return and expertise a few of the finest expertise, hair care merchandise and stylists within the business,” stated John Boumphrey, U.Ok. nation supervisor at Amazon, in a press release. “We would like this distinctive venue to carry us one step nearer to prospects, and will probably be a spot the place we will collaborate with the business and check new applied sciences.”
With a purpose to adjust to the U.Ok.’s ongoing coronavirus rules, Amazon is planning to make use of separation screens between styling stations. Clients will even be provided a free face masks and sanitizer, and temperature checks will probably be carried out.
The Seattle tech big stated Elena Lavagni, who owns the Neville Hair & Magnificence salon in London, will present its prospects with hair care and styling companies.
“I’m delighted to be a part of this mission — the salon combines traditional hairdressing companies with expertise to ship a unique expertise for purchasers,” stated Lavagni in a press release.
“Our artistic crew of stylists, whose aptitude for hair is as intrinsic as their love for expertise, will put the shopper on the coronary heart of every part they do,” she added. “I really feel proud to make use of our 40 years’ expertise within the business to assist carry this salon to life.”
There are presently no plans to open some other Amazon Salons past the one in London, Amazon stated.
Since launching as an internet guide retailer in 1994, Amazon has branched out into quite a few industries. As we speak, it operates companies in cloud computing, music streaming, video streaming, gaming, grocery buying and extra.
William Tunstall-Pedoe, an entrepreneur who offered his synthetic intelligence start-up to Amazon, wrote on Twitter: “I am starting to consider there is no enterprise Amazon won’t enter.”
Like Google, the corporate has been accused of changing into a monopoly and killing off companies which have been round for many years.