Bain & Co: social commerce accounted for ~44% of Southeast Asia's $109B e-commerce market in 2020; Vietnam leads with 65% adoption whereas Thailand is at ~50% (Prim Chuwiruch/Bloomberg)




Prim Chuwiruch / Bloomberg:

Bain & Co: social commerce accounted for ~44% of Southeast Asia’s $109B e-commerce market in 2020; Vietnam leads with 65% adoption whereas Thailand is at ~50%  —  – Purchasing by way of social media beneficial properties reputation in Southeast Asia  — Hit by Covid, retailers use chat apps to talk with prospects





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