Bethenny Frankel’s Podcasting World is About to Get a Lot Larger With iHeartMedia Deal

Frankel on her take care of iHeartMedia and funding in unicorn startup Cameo.

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Regardless of a laundry listing of ventures within the meals, literature and media spheres, Bethenny Frankel says she doesn’t actually consider herself as an entrepreneur. As a substitute, she opts for a easy strategy to her pursuits: Do the stuff you’re obsessed with and execute.

Now she’s turned her newest ardour undertaking into one other massive deal: She signed a multi-year settlement with iHeartMedia.

The deal provides her widespread podcastSimply B with Bethenny Frankel, to the iHeartPodcast Community, and in addition turns Frankel right into a type of content material director on the community. She’ll be creating and producing new podcasts throughout a spread of topics, together with the style, courting and life-style areas. “Now that we signed the deal, [iHeartPodcast president Conal Byrne] is placing a staff of producers along with me,” Frankel says. 

Frankel launched her podcast in September of final yr, and he or she began as a complete beginner: She’d by no means listened to a podcast earlier than beginning her personal. Since then, she’s introduced on high-profile company equivalent to ,  and Paris Hilton, and says the expertise has taught her a couple of issues concerning the medium.

“[The podcast] lives, it breathes. It isn’t rushed. It isn’t advertising and marketing something,” she says. “Individuals aren’t approaching there to speak about their e book, their product. They might point out one thing, however it’s to humanize folks and other people get a special aspect of them and perceive who they are surely, what makes them tick. It provides folks the keys to the dominion, how they succeeded.”

She’s additionally realized from her viewers’s responses. For instance, her podcast typically accommodates a phase the place she rants about one thing — and listeners have responded positively. “I simply sit down and begin speaking, and it has been unbelievable to simply be capable to be free and specific myself and that be a really profitable a part of the podcast,” she says. Now, she says, she desires to channel that sensibility into the opposite podcasts she’ll be producing, together with comedy content material.

The iHeartMedia deal is available in the identical week as one other massive media-industry win for Frankel: She’s an early investor within the movie star video request platform Cameo, which this week introduced a valuation simply over $1 billion after elevating $100 million in Collection C funding.

That relationship started differently. Frankel says that Cameo’s staff initially approached her to be on the app, promoting movies to her followers. She wasn’t positive that was a match for her and her profession, however she was intrigued by the idea. So within the fall of 2018, she negotiated a deal to put money into its Collection A. Then she joined its second spherical. Now she’s on the app herself, and says she’s reaping earnings which are 20 occasions her investments.

“We have made some huge cash. I do not know the way else to say it. From not a loopy funding to start with to a extremely substantial revenue, Frankel says. “That was my first actual funding like that. So it was thrilling.”

Frankel stays bullish on new media, and says she’ll proceed pushing into completely different areas. She has future endeavors lined up within the tv and e book areas, together with constructing upon her model on the home-shopping channel HSN.

“Every thing I do has to have an ROI,” Frankel says. “As you grow old, time turns into increasingly more worthwhile. So that you type of resolve what you need to spend time doing.”

Associated: Bethenny Frankel: ‘I Needed to Study to Be a Gangster’

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