CEO Jack Dorsey, different high executives

Twitter CEO Jack Dorsey testifies throughout a distant video listening to held by subcommittees of the U.S. Home of Representatives Power and Commerce Committee on “Social Media’s Function in Selling Extremism and Misinformation” in Washington, March 25, 2021.


After setting formidable person progress and income objectives final month, Twitter is gearing up for what could possibly be its most transformative interval ever.

After CEO Jack Dorsey’s management got here underneath scrutiny final yr by activist buyers, Twitter has ramped up its improvement of recent options, introducing quite a few adjustments and gearing up for much more. This transformation comes as the corporate reels from the period of former President Donald Trump, who was lastly booted off of the service in January.

Because it enters into a brand new stage, that is who leads Twitter in 2021.

Jack Dorsey: Founder and CEO

Regardless of being CEO, Dorsey usually comes off as checked out from Twitter. Blame his twin position as CEO of Sq., his tendency to take off for weeks at a time on meditation retreats, his speak of shifting to Africa and his peculiar seems, which embody tattoos, piercings and a wizard-like beard. One latest instance got here when the platform determined to ban Donald Trump completely — Dorsey was reportedly on trip on an island in French Polynesia when the fateful determination was handed down.

Folks at Twitter say Dorsey is something however checked out. He’s recognized for empowering his lieutenants and fascinating with them on main points, in addition to tending to smaller particulars that would not usually be anticipated out of a CEO, resembling writing his personal remarks earlier than testifying in entrance of Congress.

Dorsey helped invent Twitter in 2006 whereas working as one of many few workers at Apparent Company, the corporate that preceded it. Dorsey was Twitter’s unique CEO however was compelled out in 2008, then returned to Twitter’s helm as interim CEO in June 2015. He was named everlasting CEO a couple of months later. 

Since his return, the corporate has had its ups and downs however has typically trended upward. The corporate’s inventory value is up greater than 70% since June 2015, and its annual income has grown nearly 68% from $2.22 billion in 2015 to $3.72 billion in 2020. 

Dorsey’s management got here underneath fireplace in early 2020 when activist hedge fund Elliott Administration initiated a marketing campaign to take away him as CEO. The problem was resolved when Twitter struck a cope with Elliott Administration and Silver Lake, giving every funding agency a seat on the board. 

Since then, Twitter has ramped up its product improvement, notably launching ephemeral Fleets in 2020 and testing a digital audio room function referred to as Areas.

Extra importantly, the corporate final month introduced formidable objectives of doubling its income to no less than $7.5 billion and hitting 315 million monetizable each day lively customers (mDAUs) by the tip of 2023.

Ned Segal: CFO

Twitter’s Chief Monetary Officer, Ned Segal

John Chiala | CNBC

Vijaya Gadde: Head of authorized, coverage and belief

Vijaya Gadde

Supply: Twitter

Parag Agrawal: Chief expertise officer

Agrawal is one in every of Twitter’s high tech executives. He’s in command of technique involving synthetic intelligence and machine studying, in line with his bio. 

Agrawal is main Mission Bluesky, an impartial effort to construct an open normal for social media. Meaning creating expertise and protocols that may permit content material posted on one social media service to work throughout a number of social networks, much like how emails could be learn by any e mail service. 

Bluesky is a precedence and visionary challenge for Dorsey, former workers mentioned. That’s the reason he entrusted its management to Agrawal.

Mike Montano: Engineering lead

Over the previous few years, Twitter has revamped its technical infrastructure so it could construct new merchandise sooner. Montano, the corporate’s engineering lead, has been essential to that overhaul. The corporate has credited the modernization of its technical infrastructure because the catalyst behind the creation of recent options, like Fleets and Areas.

Montano is Agrawal’s right-hand man, and now that the overhaul is completed, Montano is targeted on hiring extra skilled executives to guide Twitter’s fast-growing engineering group so it could construct even sooner, one worker informed CNBC.

Kayvon Beykpour: Product lead

Co-founder and CEO of Periscope, Kayvon Beykpour, speaks onstage throughout TechCrunch Disrupt NY 2015.

Noam Galai | Getty Photos | TechCrunch

As product lead, Beykpour is in command of the technique and improvement of Twitter’s options and merchandise. he joined Twitter by way of the corporate’s 2015 acquisition of Periscope, an app that permits customers to livestream from their smartphones. 

Below Beykpour’s management, Twitter has created among the most revolutionary product adjustments in firm historical past. 

The corporate final yr launched Fleets, that are full-screen photos and movies that disappear from customers’ pages after 24 hours, very like Tales on Snapchat and Fb‘s Instagram. The corporate has additionally begun publicly testing Areas, that are digital audio rooms the place customers can congregate for reside conversations, much like the favored app Clubhouse. Trying forward, Beykpour introduced that Twitter will start testing subscription options that may permit creators to submit unique content material for his or her paying followers.

Bruce Falck: Income product lead

Whereas Beykpour leads the software program improvement of Twitter’s person merchandise, Falck is his counterpart for merchandise which might be utilized by entrepreneurs. His workforce is tasked with creating the instruments that the corporate’s purchasers use to run adverts on Twitter and goal them to the service’s customers. 

Falck’s workforce not too long ago revamped Twitter’s cellular utility promotion. MAP is utilized by entrepreneurs to run direct-response adverts on Twitter, which is a pool of advert {dollars} that the corporate has barely tapped into. The output of Falck’s workforce shall be essential to Twitter reaching its purpose of doubling its annual income by the tip of 2023.

Matt Derella: World VP, income and content material partnerships

Whereas Falck makes the advert merchandise, Derella is the one who brings within the purchasers who use them. As Twitter’s prospects lead, Derella heads the corporate’s customer-facing group, together with the gross sales group and the partnerships groups. Derella’s tasks embody developing with Twitter’s gross sales technique and bolstering income. 

Dantley Davis: Head of design and analysis

Leslie Berland: Chief advertising and marketing officer and head of individuals

Twitter CMO Leslie Berland attends Twitter’s #HereWeAre brunch and dialog at Cannes Lions on June 20, 2018 in Cannes, France.

Francois Durand | Getty Photos Leisure | Getty Photos

The longest-tenured individual on the manager workforce after Dorsey is Berland, who heads the corporate’s advertising and marketing and folks organizations, which incorporates communications, recruiting and human sources. 

Berland usually makes the rounds as a spokeswoman for the corporate, attending varied conferences. She can also be beloved by Dorsey, former workers mentioned.

Peiter ‘Mudge’ Zatko: Head of safety

The most recent addition to Twitter’s govt workforce is Zatko, who goes by “Mudge.” He was introduced on in November to overtake and enhance the corporate’s cybersecurity. Mudge is a revered hacker within the cybersecurity world and has beforehand labored at Stripe and particular tasks at Google.

His hiring comes after Twitter endured an unprecedented hack in July, when lots of the most-followed accounts, together with these of then-candidate Joe Biden, Elon Musk and Invoice Gates, have been taken over by hackers who posted a rip-off asking for bitcoin.

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