The ASEM and WhatsApp initiative seeks that micro, small and medium-sized corporations in Mexico and Colombia enhance their WhatsApp Enterprise expertise.
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Entrepreneurship is a job that wants planning, effort and fixed coaching. In the course of the lockdown, a number of companies needed to reinvent themselves and adapt digitally. Based on the Radiography of Entrepreneurship in Mexico 2020 , a research printed by the Affiliation of Entrepreneurs of Mexico (ASEM), 85% of corporations have a digital presence; 36% made the transition throughout 2020.
Entrepreneurs have needed to to migrate, research and adapt, rapidly and in some instances rapidly, to the probabilities provided by digital commerce. On this context, WhatsApp Fridays have been born, an initiative of the ASEM and WhatsApp with which it’s sought that the house owners of micro, small and medium-sized enterprises (MIPyMES) enhance their expertise in WhatsApp Enterprise, the model of the favored utility specifically designed for small companies, completely free.
“Primarily based on the outcomes of the Entrepreneurship Radiography in Mexico 2020, we all know that WhatsApp is the second most necessary digital channel for corporations to make gross sales. Likewise, in keeping with official WhatsApp knowledge, in Mexico greater than 2 million customers see catalogs each month on WhatsApp Enterprise ”, signifies Jorge Corral, govt director of ASEM .
The goal of this venture is for entrepreneurs to obtain coaching in WhatsApp Enterprise instruments for doing enterprise on-line. The workshops are held dwell and on-line each Friday from April 30 to June 25. The free classes have a most period of 45 minutes, plus one other 15 to reply questions.
“By way of this program, entrepreneurs and MSMEs are growing expertise and studying to make use of WhatsApp Enterprise instruments that may assist them increase their gross sales, place their firm, optimize their customer support, streamline communication and develop positioning methods,” he particulars. Jorge Corral.
All through its 9 workshops, entrepreneurs will study why WhatsApp Enterprise is an utility that may make them enhance their gross sales, along with studying easy methods to develop an motion plan on the platform, easy methods to create a profile and enticing content material that calls the customer support, easy methods to reap the benefits of WhatsApp teams for your small business, amongst different subjects. Those that take the total program can have entry to a certificates of participation issued by ASEM.
These can register for the dwell workshops and the repetitions of the primary classes on the web page fridaydewhatsapp.com . Registration will be by session or your entire program. The modules are aimed toward entrepreneurs, businessmen, communication groups and freelancers.
“Confronted with a context the place digitization is significant for financial reactivation, by way of WhatsApp’s Friday program, ladies and men entrepreneurs will discover WhatsApp Enterprise a helpful instrument to keep up and develop their operation,” says the manager director of the ASEM.
WhatsApp Fridays arrive in Colombia
After the great outcomes obtained in Mexico, as of June 4, this system might be replicated in Colombia with the collaboration of WhatsApp, the Latin American Entrepreneurs Affiliation (ASELA) and the Colombian Entrepreneurs Affiliation (ASEC). This coaching initiative seeks to advertise financial reactivation and gross sales development for 1000’s of Colombian entrepreneurs.