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From racing in NASCAR on the excessive banks of Daytona to scuba diving in caves, and just about each adrenaline-fueled journey you’ll be able to consider, co-founders Kevin Conway and Josh Inglis dwell the ‘Journey Extra, Fear Much less’ mantra of PHOOZY.
It was solely a matter of time earlier than they swam with Sharks.
On Friday, April 2, 2021, PHOOZY was featured on ABC’s award-winning hit present Shark Tank, a fruits of 4 years of relentless product innovation and model creation.
So how did these entrepreneurs go from racing automobiles and being an government in massive company to getting into the tank?
It was, in truth, rocket science
Kevin Conway was knowledgeable race automobile driver, competing internationally on the highest degree of motorsports, together with NASCAR, whereas browsing, wakeboarding and snowboarding in his spare time. He was uninterested in his iPhone overheating within the warmth of the summer time months and his battery dying and cellphone shutting down in chilly circumstances when he was snowboarding. After trying to find an answer, he realized there wasn’t a product that would meet his wants. Out of this search, the imaginative and prescient and aim of PHOOZY was born.
Associated: The Historical past of Shark Tank (Infographic)
Using a layered matrix of supplies impressed by NASA-engineered spacesuits and the experience of aerospace engineers, Kevin developed a cellphone case that was not solely drop-proof, climate-proof and water resistant, but in addition provided an additional degree of safety that even one of the best cellphone sleeves don’t: float safety, which implies this floating cellphone case is sink proof, too.
After the preliminary prototypes had been developed, Kevin reached out to a longtime pal, digital advertising and marketing skilled and fellow thrill-seeker, Josh Inglis. Geared up with an concept, a pair of very tough prototypes and the data that he could not do that alone, Kevin satisfied Josh to hitch the PHOOZY staff as a co-founder and chief working officer.
Since then, the dynamic duo has grown PHOOZY into the #1 promoting safety towards the damaging results of utmost temperatures for cell gadgets. Boasting thermal safety, float safety, drop safety and, as of 2020, germ safety, the PHOOZY continues to innovate and basically render your cellphone, pill or laptop computer absolutely journey proof.
However is it Shark proof?
Earlier than PHOOZY might reply that query, they needed to get within the tank.
“Our most-asked query is ‘When are you going to go on Shark Tank?’ And whereas I agreed that it could be nice to pitch our firm to Shark Tank, it’s not that straightforward,” says Kevin.
In 2018, they utilized for Shark Tank and after months of ready, the present lastly contacted them for extra info. “I bear in mind when Kevin instructed me Shark Tank referred to as and mentioned they had been ,” remembers Josh. “We had been actually excited and able to get to work on our pitch.”
Months glided by and nonetheless no phrase from Shark Tank. “It was like being ghosted by the lady you needed to exit with and had been working arduous to impress,” jokes Kevin. “It was positively a bummer however simply one other a part of the highs and lows of beginning an organization.”
As PHOOZY continued to develop and introduce new merchandise to the market, Kevin determined to use once more in early 2020. “I assumed to myself, you realize, the most important motive I’ve been profitable in life is due to persistence and tenacity,” says Kevin. “Let’s apply once more since you simply by no means know. What’s the worst that would occur?”
After making use of for the second time, PHOOZY received the decision once more, however this time it was completely different. They went via a prolonged course of with the Shark Tank staff and stuffed out a mountain of paperwork, uncertain of what the result could be, particularly on the peak of a worldwide pandemic. “It was demanding as a result of it’s a possibility that you simply dream of as an entrepreneur,” states Josh.
Lastly, after two years of attempting, unsure if Shark Tank Season 12 would even occur as a result of pandemic, they received the decision that they’d be getting into the tank to pitch PHOOZY. “We instantly started working as a result of we knew our best problem was nonetheless forward of us,” says Kevin.
So, what’s their largest piece of recommendation for getting on Shark Tank?
Each Shark Tank entrepreneur endures a protracted and arduous course of with many rounds of auditions, every spherical presenting unknown challenges with little to no prep time. Based on USA Right now, 40,000 firms apply every season with 158 firms incomes the chance to pitch to the Sharks, and solely 88 of these making it to air.
It could sound like a little bit of a protracted shot, however PHOOZY co-founders urge fellow entrepreneurs to use and don’t get discouraged.
“I might strongly encourage entrepreneurs to go to abc.com/shark-tank/apply and simply apply,” says Kevin. “It’s by no means the proper time in life or enterprise. By no means hand over.”
It’s much less about timing and extra about an organization’s “why.” Each entrepreneur has their very own distinctive journey. What’s it about your product that units you aside? Why is that this product vital to you? What set you on this path? What’s the story behind your journey?
“We remained persistent, stayed targeted on rising our firm and utilized a second time,” provides Josh. “And we lastly entered the tank!”
Up subsequent: Learn the way they survived an assault by America’s most well-known entrepreneurial Sharks!