IHOP is Opening a New Restaurant for On-the-Go Pancake-Lovers


The debut idea, situated in New York Metropolis, can be an order-only, to-go storefront with no bodily seating.

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The pandemic has made longstanding chains and restaurant manufacturers rethink the ideas of their storefronts, with many manufacturers doubling down on ideas like darkish kitchens and supply apps.

IHOP is subsequent in line to check out one thing new, saying that it will likely be opening its newest idea, Flip’d by IHOP, in July.

The debut idea, situated in New York Metropolis, can be an order-only, to-go storefront with no bodily seating.

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“Whereas we all know there’s a pent-up demand for a return to eating in eating places, we anticipate that our supply and takeout enterprise is right here to remain as shopper wants proceed to shift and they search out alternative ways to expertise IHOP favorites,” says Jay Johns, president of IHOP. “With Flip’d, we are able to present that on-the-go quick informal expertise, making now the proper time to carry this idea into the world.”

Flip’d is about to supply an all-day breakfast menu that may vary from classics like pancakes and egg sandwiches to made-to-order burritos and bowls.

Although NYC can be Flip’d’s first and solely location in the intervening time, the corporate says it’s trying into three Midwest areas for its subsequent opening.

The restaurant idea was initially introduced in 2019 earlier than the pandemic, however because of the modifications that hit the restaurant (and just about each) business over the previous yr, the corporate needed to rework its plans and opening date.

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IHOP turns into considered one of many restaurant franchises selecting to concentrate on what the business panorama will seem like in a post-pandemic world.

Many shoppers have grow to be used to ordering forward on an app or on-line, and Flip’d will give prospects the choice do this in addition to order from an in-store kiosk or cashier.

Flip’d will cater to the shoppers’ wants and needs, whether or not they need human-to-human interplay and a dialog or they wish to simply be out and in with out having to attend round.

Instances have modified — sitting down in a restaurant over brunch with your folks is not the go-to methodology of socialization anymore.

For a lot of, adapting again to a reopened world and slipping into outdated plans and habits will take time, one thing meals chains should take into accout with a purpose to survive the yr forward.

“Since we initially introduced Flip’d in 2019, loads has modified,” Johns mentioned. “We needed to make sure that we have been evolving the idea to fulfill our friends’ wants.”

As of the tip of 2020, there have been 1,772 IHOP areas worldwide.

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