6 min learn
Shannette Rivera is the primary winner of the Entrepreneur Elevator Pitch room, hosted on Clubhouse. Within the pitch room, entrepreneurs pitch their companies and are evaluated on the energy of their pitches for the possibility to win a characteristic on Entrepreneur.com.
The primary time Shannette Rivera joined a room on Clubhouse, she did not know what a enterprise pitch was. The second time she entered a Clubhouse room, she received Entrepreneur’s enterprise pitch competitors.
Regardless of having minimal expertise pitching her enterprise, Rivera received the competitors by pitching her Miami-based cosmetics firm, Irresistible Lips. Launching a cosmetics firm was an enormous profession change for Rivera, who beforehand ran a preschool for greater than 17 years along with her mom. However after having bother discovering the right the right lipstick shade, she ideated a double-sided lipstick product that would handle the painpoint.
In the summertime of final yr, Rivera went to work creating lip merchandise and face equipment to promote alongside her double-sided lipsticks. Rivera says beginning a enterprise, particularly through the pandemic, was a problem. From touring internationally to discovering an appropriate lipstick tube to creating face masks that have been lipstick-friendly, she says the method of beginning the enterprise from scratch was worrying.
However the journey wasn’t for naught. When Irresistible Lips launched in February, Rivera says the corporate offered practically 100 bins of lipsticks within the first week and has grown ever since. Now, she plans to take her enterprise on a bigger scale, and says she has been advertising her merchandise to distributors in totally different cities.
We spoke with Rivera about formulating a successful pitch, advertising a singular product and her suggestions for different budding entrepreneurs.
When did you come throughout Entrepreneur’s Elevator Pitch Clubhouse occasion and what prompted you to do it?
Rivera: I used to be launched to Clubhouse by my husband. I went into the primary room and I listened. All I heard them say was, “Okay, we will take turns and everybody’s going to pitch their enterprise.” And in my head, I am like “Pitch my enterprise. What does that imply?” I began listening and I noticed that everybody was simply saying what their companies have been.
I went into [Entrepreneur’s] room sort of late. I didn’t know I used to be pitching for a contest. I assumed I used to be pitching simply to pitch and get suggestions from the panel.
There have been loads of males in there and I am like, “They will’t care much less about double-sided rattling lipsticks.” I did not even assume something about me. It was my second [Clubhouse] room. It was my second pitch ever in life. I used to be floored [when I found out I won.]
Why do you assume individuals appreciated your pitch a lot?
I believe it is the flexibility for [my product] to be marketable. Cosmetics is an enormous umbrella of its personal. And the truth that I am doing one thing that is by no means been performed, I believe it simply took lots of people by awe.
I am concentrating on points that, as ladies, we undergo. We undergo the truth that our lipsticks — now we have to spend one other $30, $40 for a complete new one. It addresses one thing that has by no means been addressed earlier than.
Picture credit score: Irresistible Lips
How do you go about advertising a brand new product? To convey consideration to individuals, on even an area scale, could be difficult.
Instagram, Fb, flyers, shops. I had a number of companies who reposted data. I did a few advertisements by way of Instagram and Fb. I have been utilizing an internet site as effectively.
I already had a rapport with [radio station] WEDR 99Jamz by way of the preschool. So after I went on this impartial enterprise, they have been so blissful to help. I’ve additionally been studying about pop-up retailers. So I have been doing occasions all through the town and in different cities to convey recognition to myself as effectively.
For people who find themselves making an attempt to give you their elevator pitch, what would you advise for them?
I’ve instructed individuals dozens of instances, “Hey, here is my card. Try my web site if you get an opportunity. I promote double-sided tubes of waterproof, matte lipstick and lip gloss.” They take a look at me like, “What are you speaking about?” I noticed that if I deal with the important thing factors and elaborate on them, it is a lot better.
Discover your key factors. What are the important thing issues that make your model totally different? What makes your model stand out? What’s it about your model that’s going to seize somebody’s consideration and say, “Ooh, I wish to hear extra.” When you discover these key factors, these consideration grabbers, if you’re pitching deal with these and elaborate, that is what works greatest.
If there are any entrepreneurs on the market who might learn this and are in search of recommendation, what recommendation would you give them?
Stroll in your goal. If you are going to do one thing, go for it.
It would not matter if you happen to’re scared or if you happen to’re nervous. When you find it irresistible, and it is one thing that you just really feel inside your coronary heart goes to achieve success, you make the selection to make it do what it is alleged to do.
How are you going to make your self higher than everybody else who’s doing it? Like a preschool — there’s like a thousand preschools. Generally there’s like 5 inside the identical space, minutes away from one another, however every of them are full. Every one discovered a solution to market themselves to attraction to the individuals who they should attraction to.
If you realize your model and you realize what you are making an attempt to do with your goal, you may’t go incorrect. However in case you are insecure otherwise you doubt your self, you are already setting your self up for failure.