Maserati’s struggles to develop into a real luxurious contender

Maserati is an Italian luxurious automotive model with a wealthy heritage, Ferrari engines and, some would say, lovely fashion.

However its gross sales numbers pale compared to luxurious rivals resembling BMW, Audi, and even Porsche. Trade insiders additionally say Maserati suffers from an absence of shopper consciousness and an unclear model identification.

Maserati’s mum or dad Fiat-Chrysler accomplished its merger with France’s Groupe PSA in 2021, forming Stellantis. PSA did not have a lot in the way in which of luxurious manufacturers, excluding DS Vehicles. Fiat-Chrysler had some luxurious trims on automobiles and premium manufacturers resembling Alfa Romeo, however Maserati is likely to be probably the most unique title in Stellantis’ steady.

Nonetheless, the automotive maker wants new merchandise that dazzle potential consumers and lure eyeballs away from its rivals. To date, even as soon as small sports activities automotive makers resembling Porsche now far outsell Maserati.

In 2020 and 2021, the corporate added new fashions to its high-performance Trofeo assortment, which competes with different excessive efficiency luxurious badges resembling Mercedes AMG and BMW M. in 2020, Maserati additionally unveiled the MC20 – the model’s first true supercar in a long time.

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