Mercedes-Benz unveils new flagship EQS electrical sedan to tackle Tesla

Mercedes-Benz believes its new EQS sedan will redefine the all-electric luxurious automobile section because it competes in opposition to Tesla and a rising variety of rising start-ups and legacy automakers.

The 2022 Mercedes-Benz EQS, unveiled Thursday, marks a brand new period for the German automaker because it pivots to EVs. The automotive might be a part of its massive S-Class automotive household when it arrives in U.S. showrooms within the fall.

“The EQS is designed to exceed the expectations of even our most discerning prospects,” mentioned Mercedes-Benz and Daimler CEO Ola Kaellenius in a 63-page press launch for the automotive. “That is precisely what a Mercedes has to do to earn the letter ‘S’ in its title. As a result of we do not award that letter flippantly.”

Most notably, the inside of the automobile appears like a cockpit out of a futuristic spacecraft greater than a automotive. It has screens throughout practically the whole dashboard of the automobile. In complete, it options three screens underneath a single 56-inch curved glass floor, together with a passenger display that won’t be seen to the driving force.

The automaker didn’t launch pricing for the EQS, nonetheless {industry} consultants count on it to simply high $100,000. The beginning worth on the 2021 Mercedes-Benz S-Class ranges between $94,000 and $160,000. Its Mercedes-Maybach S fashions can high $200,000.

“They began on the high,” Jessica Caldwell, government director of insights at “That is much like what we have seen with a number of the different automakers. It is their most costly automobile that’s going to come back out first.”

The worth vary for┬áTesla’s Mannequin S massive sedan ranges from round $79,990 to $149,990, together with a brand new high-end efficiency mannequin, Mannequin S Plaid.

2022 Mercedes-Benz EQS EV



The inside of the EQS is basically the alternative of Tesla fashions that characteristic fashionable simplistic interiors. Some Tesla fashions have only one massive display within the heart of the instrument panel that controls practically all points of the automobile.

The EQS “goes to should have a trademark to face out. I believe giving those that very futuristic really feel that you simply’re really driving one thing completely different might be interesting for some consumers,” Caldwell mentioned. “However I believe the simplistic design for Tesla has made lots of people very joyful.”

The outside of the EQS incorporates a related design to its conventional S-Class siblings, however a bit extra aggressive relating to the entrance of the automobile. A particular “Version One” unveiled by the corporate incorporates a two-tone black and silver paint job throughout the whole automotive.

2022 Mercedes-Benz EQS EV


2022 Mercedes-Benz EQS EV



The EQS is a part of Mercedes-Benz’s “Ambition 2039” initiative that features greater than half the vehicles it sells to characteristic electrical drive methods, together with totally electrical autos and plug-in hybrids.

Mercedes-Benz is in a race with different legacy automakers to launch new EVs to meet up with industry-leader Tesla, which accounted for a majority of all-electric gross sales within the U.S. They’re additionally anticipating a number of recent rivals corresponding to Lucid, which plans to launch a luxurious EV later this yr.

“I believe Mercedes Benz goes to do a terrific job on EVs,” mentioned Brian Moody, government editor at Autotrader. He mentioned they need to be a formidable competitor to Tesla, which he attributes to essentially exhibiting the auto {industry} “what folks really needed with regards to electrical vehicles.”

“They did not need some financial system field,” he mentioned. “They need a efficiency automotive, with a lot of luxurious they usually’ll pay for it.”

2022 Mercedes-Benz EQS EV


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