NOW TV has seen some fairly dramatic adjustments in current months. First up, the service obtained an entire new look with a redesigned residence display and brilliant green-coloured branding. It is also had a reputation change with the phrase “TV” excised, so now it is merely referred to as NOW – and sure, we’re equally baffled by this selection too.
In the event you weren’t already conscious, NOW is owned by Sky and it appears the satellite tv for pc TV agency is on a mission to make issues higher for purchasers. The NOW app has already been upgraded on Apple TV units to assist customers discover content material extra rapidly by being included within the Up Subsequent menu and there is a new look to the TV information.
However issues could possibly be about to get even higher with the attainable launch of Excessive Dynamic Vary, HDR content material on the platform. Sky Q customers have been handled to this wonderful image high quality for some time and it appears the same improve could possibly be coming quickly to those that favor to stream their content material on-line.
In a current briefing about its future plans, Sky’s chief product officer, Fraser Stirling, advised Categorical.co.uk that HDR was one thing NOW was contemplating.
“We’re at all times transferring in the direction of providing the very best degree of content material, in order that’s one thing we’re positively ,” Stirling mentioned.
It is thrilling stuff as HDR brings an image filled with far larger distinction within the darkest and lightest areas of the display. So, you will not lose element when scenes happen in locations with a stark distinction between gentle.
It is price noting that NOW does already provide clients the choice so as to add a Increase package deal to their plans which brings reveals, sports activities and flicks to TVs in full HD 1080p high quality – with out this you solely get customary 720p definition.
Nonetheless, there are at the moment no 4K or HDR choices for NOW customers that are each applied sciences that Sky Q has invested closely in. Finger crossed this arrives quickly on NOW.
Together with HDR, one other function that NOW customers may get entry to is the iOS widget. Sky lately launched this iPhone and iPad improve to clients which permits customers to simply see urged new reveals and flicks, or shortcuts to the content material they’ve already began watching and need to proceed.
Like most iOS 14 widgets, Sky Go could be resized to swimsuit particular person tastes – which means you may view it as a small sq. or have the service take up nearly the complete residence display.
When requested why NOW hadn’t adopted with its personal iOS widget, Stirling confirmed that it was on the to-do checklist. Sadly, one factor that NOW will not be investing in is any extra of its own-brand streaming units.
The service seems to be more than pleased to make use of good TVs and different merchandise which have this app pre-installed.
“We haven’t any plans to make a brand new streaming stick proper now. I believe the main focus is admittedly leaning into the expertise of all the platforms we have now, after which the very best platforms to broaden into,” Stirling advised Pocket-Lint.