The Mexican dream of Arnoldo de la Rocha, creator of ‘Pollo Feliz’

He went from being a farmer to a global entrepreneur with 20,000 staff, greater than 800 branches in Mexico and the US. For him, adjustments are a problem to beat.

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This text was translated from our Spanish version utilizing AI applied sciences. Errors could exist on account of this course of.

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Editor’s Notice: This notice was initially revealed in 2016.

Once I noticed Arnoldo de La Rocha, the creator of the El Pollo Feliz chain, take the stage to share his lecture The Mexican Dream throughout the Inspiring Management Discussion board organized by Sensible Audio system , I may see a tall man with a form, peaceable face , of iron character, agency voice however above all humble.

You by no means think about that this worldwide entrepreneur emerged from one of the vital distant components of the nation: the center of the Sierra Tarahumara in Chihuahua. In his childhood he wore cowhide sandals and patched trousers. He’s the oldest of 12 siblings and right this moment he’s a real instance for each Mexican.


Coming from a rustic household. In his group some ideas of nomadic life are nonetheless practiced, corresponding to bartering: they alternate corn for beans, horses for cows with younger. He met vehicles on the age of 11 and attended faculty for the primary time at that age, with many financial deficiencies, however with an awesome educating of values from his mother and father and love of labor.

“I by no means knew I used to be poor till I met the wealthy, we lived fortunately,” he says.

Arnoldo remembers his first footwear. They have been blue boots, with a brief tube. When he measured them, he realized that they weren’t his measurement, but when he mentioned so, they’d be given to a different of his brothers. That is why, when her mother and father requested her if she had any left, with out hesitation, she swore sure. “And in my land the one who swears one thing is to dying” In any other case he couldn’t attend his uncle’s marriage ceremony, as a result of at the moment he who didn’t put on sneakers didn’t enter the get together.

The challenges appeared when he was 17 years previous when he completed elementary faculty and determined to depart his homeland to reach within the metropolis of Chihuahua with the thought of working laborious as within the area. He says that he had “his laborious drive formatted to work as a farmer.” That is how he begins working as a doorman, bricklayer, watchman, amongst others. Shortly after, out of want and starvation, with a gaggle of mates and $ 18,000 pesos, in 1975 he started to promote roast rooster with a marinade recipe made by his household. He opens a small restaurant changing into successful within the metropolis of Los Mochis, Sinaloa.

Thus in 1980 his enterprise grew in such a approach that El Pollo Feliz was born; By the nineties, it succeeded in getting Mexican households to acknowledge its model, reaching a complete of 167 cities within the nation. In 2000 it reached greater than 800 branches all through the Mexican territory and in 2001 it crossed the border, settling in Tucson, Arizona.

Picture: Pollo Feliz USA through Instagram

Earlier than all this, de La Rocha was a dreamer who considered being a state commander, horseman or rancher. Now he works from his trenches to realize a change within the nation by his testimony. It promotes the battle for the land with absolutely the conviction that essentially the most direct technique to make a greater Mexico is by coaching higher Mexicans. That’s the reason the founding father of Pollo Feliz has the next suggestions to be a greater entrepreneur, dedicated to the nation:

  1. Main your folks with love and communication: “Change is born from the curiosity to speak higher. Dialogue successfully is decisive within the enterprise world ”, affirms the businessman.
  2. Imagine in what you do: “For those who really need what you do, you’ll find yourself doing what you need. For me, promoting chickens is a bridge to get to the boards and share what I’ve skilled ”.
  3. Have an open thoughts to be taught from every particular person : “Transformation begins in our mind-set. Giving each phrase and motion credibility is the toughest half. It’s important to be congruent between what you say and what you do ”.
  4. Exercising temperance as a result of it generates wealth: then again, wealth destroys temperance. “This previous saying from the Center Ages teaches us that your organization has a accountability to society in order that it exists for a few years. So the founders should search to coincide with the youngsters to protect the corporate ”.
  5. Be satisfied that it may be carried out !: “There isn’t a higher place for Mexicans to stay than their very own nation. For those who assume that in Mexico it’s doable, so will probably be. For those who assume in any other case, it’s not achieved. However it’s extra attention-grabbing to assume that all the pieces is feasible ”.

“This leads us to hope, as a result of all the pieces is moved by religion and love. We’re going to be purposeful and take actions that can make a distinction! ”.

That is how the rooster businessman closes his talks, who dares to dream of a special Mexico.

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