Firms like TikTok and Bumble are hiring school college students to work as model ambassadors on campus. These jobs pay higher than typical school jobs like meals service and retail — and supply invaluable profession expertise.
College students say they’ve realized about advertising and marketing, content material creation and administration whereas working as model ambassadors — and grown their community by connecting with different campus representatives throughout the nation. And, in a hyper-competitive internship and job market, model ambassador expertise is one strategy to stand out, the scholars mentioned.
“My life modified due to the TikTok ambassadorship program,” mentioned Bita Motiie, a senior on the College of North Texas learning advertising and marketing.
Bita Motiie, a senior on the College of North Texas, says being a model ambassador for TikTok opened up numerous job alternatives for her.
Picture: Michael Chavira
Motiie has been working as a campus consultant for the social media platform because the fall of 2019 and says it helped her determine her curiosity in branding and constructing on-line communities — and jumpstart her profession.
“I’ve had so many new job alternatives,” Motiie mentioned. “Even the place that I at the moment work at, they particularly employed me as a result of I had expertise as a TikTok model ambassador.”
Campus ambassador packages profit manufacturers, too. A examine by Jonah Berger, a advertising and marketing professor on the Wharton Faculty of the College of Pennsylvania, and analysis agency Keller Fay Group, discovered that 82% of shoppers had been prone to observe a suggestion made by a micro-influencer (an individual with extra attain than the common individual — although not a star — in a really particular class or demographic like school college students).
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“These packages are a win-win proposition as a result of they provide invaluable publicity to manufacturers whereas college students achieve advertising and marketing expertise as they transfer nearer to graduating,” mentioned Julie Jatlow, a accomplice at Fuse, an company that runs school ambassador packages for TikTok, Amazon and different manufacturers.
Relying on the corporate, campus ambassador duties sometimes embrace posting content material on social media, handing out merchandise or samples, internet hosting branded occasions and reaching out to scholar organizations.
“Discovering inventive and passionate college students who’ve qualities that particularly align with the model’s DNA is paramount,” Jatlow mentioned. “We’re all the time searching for proactive college students with drive and enthusiasm.”
Scholar representatives are sometimes compensated by an hourly charge or a month-to-month stipend, and in a position to work on their very own schedule. Wages for campus ambassadors vary from roughly $15-25 per hour, in keeping with job postings on employment web site Certainly. That is properly above the hourly charge for jobs frequent amongst school college students reminiscent of meals and beverage service, which pays round $11 an hour, and retail gross sales, which pays round $13 an hour, in keeping with the Bureau of Labor Statistics.
“It is much more versatile than a normal work-study job,” mentioned Cedoni Francis, a 2020 graduate of Vanderbilt College who labored for manufacturers together with TikTok, relationship app Bumble and beer firm Anheuser-Busch when she was in class.
Cedoni Francis, a 2020 graduate of Vanderbilt College, labored as a scholar model ambassador for TikTok, Bumble and Anheuser-Busch. She now works in advertising and marketing at Google.
Picture: Warner Tidwell
Francis, who’s now an affiliate product advertising and marketing supervisor at Google, mentioned her expertise in campus ambassador packages helped her develop abilities like time administration and stakeholder engagement.
Her expertise with TikTok, specifically, gave her a crash course on viral advertising and marketing, experience that she makes use of in her present job.
“It is a good primer,” Francis mentioned. “There are specific issues that different folks should be taught how to do this I do not should be taught do.”
Peter Corrigan, affiliate director of employer and alumni connections for College of Arizona’s Scholar Engagement and Profession Improvement, mentioned working as a campus model ambassador helps college students construct key abilities.
“College students strengthen communications abilities as they discuss to lots of people making an attempt to create model consciousness on campus,” Corrigan mentioned. “It stretches college students out of their consolation zone and provides them gross sales expertise with firms they could wish to work for.”
Candice Nguyen, a third-year public administration scholar at Drexel College, represents manufacturers like Bumble, Victoria’s Secret Pink and Purple Bull on her campus.
Candice Nguyen, a scholar at Drexel College, represents manufacturers like Bumble, Victoria’s Secret Pink and Purple Bull on her campus.
Supply: Candice Nguyen
Like Francis, Nguyen mentioned her work as a campus ambassador translated into skilled expertise. She lately accomplished a certification in undertaking administration and is interning full-time in a undertaking administration position.
“I spotted numerous the work I have been doing was undertaking administration, like working occasions and having the ability to supervise and coordinate with groups,” Nguyen mentioned of her model ambassador expertise.
Michigan State College senior Montserrat Lewin Mejia received her begin in campus ambassador packages as a consultant for retail model Lease the Runway in the course of the second semester of her junior yr earlier than the Covid-19 pandemic shut down this system. She’s now a model ambassador for Bumble and style start-up Qatch.
Montserrat Lewin Mejia, an engineering scholar at Michigan State College, has labored as a model ambassador for Lease the Runway, Bumble and style start-up Qatch. Her new profession objective is to turn into a full-time influencer.
Picture: Mindy Melinda Carmack
As an engineering scholar, Mejia mentioned campus model ambassador packages launched her to the world of influencer advertising and marketing and helped her notice new profession objectives.
“Since I’ve began doing all this, I’ve a very large objective of probably changing into a full-time influencer,” Mejia mentioned.
TikTok campus consultant Tatum Riley, a junior at Duke College, sees how school ambassador packages assist construct model consciousness. Riley and her fellow model representatives on campus tried to “personalize the promotion” by catering occasions and outreach to Duke college students particularly.
Tatum Riley, a junior at Duke College, represents TikTok on her campus.
Picture: Griffin Riley
Disclosure: NBCUniversal and Comcast Ventures are traders in Acorns.