Virgin Media set to rival Sky with an all-new strategy to watch TV

Virgin Media is making ready to unleash a brand new TV service for purchasers that appears set to offer Sky’s widespread NOW streaming platform a severe run for its cash. Virgin Media has confirmed plans to trial its new service, which can carry all the hottest streaming providers right into a single place.

Sadly, Virgin is being a bit of obscure about precisely which providers can be included, however Netflix, Disney+, NOW and BT Sport appear the most definitely. If that seems to be true, the brand new all-in-one streaming platform from Virgin Media will comfortably beat what Sky at the moment affords with NOW. That is as a result of NOW solely offers clients entry to Sky’s channels and on-demand catalogue in addition to HayU. There is no help for different streaming platforms.

What makes the latter significantly weird is that NOW makes use of tweaked {hardware} and software program from Roku, which has some of the complete libraries of streaming apps on its set-top containers. So, there are Netflix, Prime Video, Apple TV+ streaming apps on the market that may be immediately appropriate with all NOW containers.

Particulars stay fairly scarce in regards to the new competitor from Virgin Media, though the corporate has established a webpage for the brand new streaming choice, the place it is asking clients to offer it a strive.

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“We’re on the brink of launch a brand new leisure service and we thought you would possibly wish to be one of many first to strive it and tell us what you suppose,” Virgin stated. “There are such a lot of superior streaming providers on the market, we determined to carry all of them collectively into one place and put you in cost with our new leisure service.”

If you happen to fancy discovering out extra you’ll be able to enroll right here. All you want is a broadband-only service with Virgin Media (no TV or dwelling telephone).

You may have to ensure you’ve acquired one of many newest routers from Virgin Media – both a Hub 3 or 4 – and common broadband speeds of 50Mbps or above.

We’ll have to attend and see what Virgin reveals but it surely appears this new service may supply clients with no TV package deal or set-top field a simple strategy to tune into a number of the UK’s hottest content material.

Virgin says it does not have a confirmed date for the trial however extra information can be introduced quickly. These fortunate sufficient to be accepted will not should pay something with Virgin giving this service away at no cost through the trial interval.

Together with testing this new TV service Virgin has additionally just lately introduced that it’s testing a lot quicker broadband speeds utilizing its present infrastructure which may imply clients will quickly see speeds of over 2Gbps.

Virgin says it has run these real-world assessments in houses in Southampton and Manchester with the proof-of-concept trial geared toward showcasing the longer term speeds which may be delivered through the identical community that already connects hundreds of thousands of shoppers throughout the nation. That would imply a serious broadband enhance to Virgin customers with out the necessity for extra infrastructure or civil engineering works.

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