Volkswagen’s U.S. identify change to ‘Voltswagen’ was April Idiot’s advertising prank: supply

German automaker Volkswagen won’t be altering the identify of its U.S. operations to Voltswagen of America in any case.

The information, which appeared to leak out on its U.S. media web site Monday and was formally introduced in a press launch Tuesday, was a part of an elaborate April Fools’ Day joke to boost consciousness concerning the firm’s all-electric ID.4, in response to an individual conversant in the ruse.

The corporate is anticipated to challenge a follow-up announcement explaining the advertising technique by Wednesday morning, this individual mentioned, asking to not be named. The Wall Road Journal reported the prank earlier Tuesday, citing a Volkswagen spokesman in Wolfsburg.

An unfinished model of the preliminary press launch went out briefly on VW’s U.S. media newsroom web site Monday morning earlier than it was taken down. Media shops, together with CNBC, reported it as information after it was confirmed by unnamed sources throughout the firm, who apparently lied to a number of reporters.

The discharge mentioned the identify change is anticipated to take impact in Might and referred to as the change a “public declaration of the corporate’s future-forward funding in e-mobility.” It mentioned Voltswagen will likely be positioned as an exterior badge on all EV fashions, with gasoline automobiles having the corporate’s iconic VW emblem solely.

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