Why the founding father of We Are Knitters felt capable of give up her company job


We Are Knitters co-founder Pepita Marin.

We Are Knitters

Greater than a decade in the past Pepita Marin left her job at audit agency PwC to deal with her fledgling on-line knitting retail enterprise.

Referred to as We Are Knitters, the corporate is now turning over almost 20 million euros ($23.8 million) a yr.

Marin co-founded We Are Knitters together with her colleague at PwC, Alberto Bravo. She left her job in auditing after the pair received a ten,000 euro grant for his or her enterprise pitch in a contest for entrepreneurs, run by a college in Spain.

Marin informed CNBC by way of e-mail that she was capable of go away her company job as a result of she felt the “alternative was actual” with We Are Knitters.

“I knew sometime I (would) be my (personal) boss,” Marin stated, though she admittedly thought she can be older when it occurred, however she felt she wanted to take the chance when it got here.

Marin additionally stated she would “all the time be grateful” for the truth that she as capable of stay together with her dad and mom whereas she wasn’t incomes cash and was attempting to get the enterprise off the bottom, acknowledging that “not everyone can do this.”

However even with the liberty that being a CEO has given her, Marin acknowledged that she would nonetheless all the time be answerable to somebody, whether or not that be an investor, enterprise associate or her staff. On the plus facet, nonetheless, heading up her personal enterprise has enabled Marin to stability her work and personal life “with out asking permission.”

Marin stated that folks assume that her earlier job in auditing at PwC would don’t have anything to do with beginning an internet knitting retailer. However she stated that the expertise was “tremendous, tremendous helpful to begin up,” when it comes to managing the monetary facet of the enterprise and coping with banks. 

If Marin needed to give one piece of recommendation to any budding entrepreneurs it might be “do not do it alone as a result of the journey is lengthy.” 

“The journey’s not straightforward and it is rather good to have somebody (there) to share the successes,” she added.

Pandemic growth in crafts

Marin and Bravo’s thought for We Are Knitters originated on a visit to go to a colleague in New York, after they noticed a “cool, hipster lady on the subway knitting,” she recalled. 

Neither of them knew the right way to knit at time, she stated, so determined to strive it out of curiosity. Marin stated she discovered it each stress-free and rewarding to create one thing together with her personal palms. 

And being a co-founder who would not essentially have an current ardour for the product being bought can really be useful, she stated, as a result of it permits for a “little little bit of distance” to deal with the precise enterprise. 

They observed that this pattern hadn’t but taken off in Europe and so noticed a enterprise alternative to revive a passion that was nonetheless thought of “quaint” in Spain. 

In order that they had been properly forward of the resurgence that crafts, like knitting, has seen lately and the expansion in reputation amongst youthful individuals.

Analysis by U.Ok. charity the Crafts Council, printed in June however primarily carried out previous to the coronavirus pandemic, discovered 73% of England’s inhabitants had been shopping for crafts in 2020, up from 17% in 2006. It additionally discovered the proportion of individuals underneath 35 shopping for crafts had risen to 32% from 17% in that point. 

And crafts have seen much more of a growth throughout the pandemic, as individuals have been pressured to spend far more time at house on account of public well being restrictions.

U.Ok. craft retailer Hobbycraft noticed its on-line like-for-like gross sales rocket by 200% throughout Britain’s first nationwide lockdown.

Within the U.S., on-line gross sales for crafts retailer Michaels doubled within the third quarter of 2020, in comparison with the earlier yr, and its total gross sales rose 15% year-on-year, to $1.4 billion. 

We Are Knitters primarily sells knitting kits and is totally on-line, in contrast to some conventional craft retailers. So it wasn’t pressured to close any bodily outlets when the coronavirus pandemic led to the introduction of public well being restrictions throughout the globe. 

The enterprise has really seen “a whole lot of development” because the onset of the pandemic, Marin stated, with individuals discovering it “therapeutic” to spend time on hobbies like knitting throughout lockdown. Certainly, We Are Knitters noticed gross sales improve over 300% within the U.Ok. alone in 2020, in comparison with the earlier yr.

Marin stated the enterprise has even seen development in Spain, the place the corporate relies however hadn’t beforehand been considered one of its large markets, given that folks spend much less time inside as a result of hotter climate. However Spain had considered one of Europe’s strictest lockdowns, evidentially prompting extra individuals to take up “indoor” hobbies, like knitting.



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